Are empty stands in cricket a problem?

I wanted some data to get some clue to an answer. I decided to use the World Cup 2011. Although there will be some upward bias, the bias ought to be somewhat similar across the two categories (TV rights versus Ticket Revenue).

I wonder where the advertisement money goes though, and how that affects things, also how does ESPN share the matches with the other broadcasters.

5 minutes googling and here's the breakdown:

Ticket revenue : 1.5 billion Indian Rupees

TV rights: 2 billion US $ = 2*(10^6) US $ = 2*50*(10^6) Indian Rupees = 100 billion Indian rupees.

I don't think we ought to be waiting for the administration to be worrying about attendance anytime soon. One must expect TV rights > Ticket Revenue, but the question is how large should the difference be?